Grab-n-Go Breakfast Program at South Middle School Increases Participation

To celebrate National School Breakfast Week (March 3-7) and National Nutrition Month, Waukee South Middle School hosted a special breakfast event on March 6 to show students, parents and the community how school breakfast can help them reach their full potential.

The Waukee nutrition department recently implemented a Grab-n-Go Breakfast Program at South Middle School as part of the Fuel Up to Play 60 program. Students can choose from hot breakfast sandwiches, breakfast bars, yogurt parfaits, string cheese, milk and more.

Director of Iowa Department of Education, Brad Buck; Ann Feilmann from the Iowa Department of Education’s Nutrition Team; and the current Iowa Dairy Princess, Mariah Schmitt participated in the breakfast event and offered their perspectives on the program.

Prior to the event, students were asked to chart their breakfast meals for a week. Students who completed their charts were entered into a drawing for $15 iTunes gift cards. Winners of the drawing were Paige Martin, Megan Clark and Andrew Boeke.

Students who purchased a grab-and-go breakfast the day of the event were also entered into a drawing for NFL Fuel Up to Play 60 memorabilia. Winners of that drawing were Taylor Sheeler, Mathew Parker, Kelli Dorwart, and Will Keck.

The South Middle School’s Grab-n-Go Breakfast Program was started in January as a pilot project to increase breakfast participation and promote cheese. Grab-n-Go breakfast is the same price as a traditional cafeteria meal, $1.65 per breakfast.

“Last month we sold more than 200 reimbursable breakfast meals and participation in our breakfast program has increased 4% since it was implemented,” Jeannie Allgood, Waukee Director of Food and Nutrition said.

This pilot Grab-n-Go Breakfast Program was sponsored by a grant the Nutrition Department received from the Midwest Dairy Council and Leprino Foods in partnership with the Fuel Up to Play 60 Campaign. Waukee Community School District (WCSD) was the only school in the state of Iowa selected to pilot the Grab-n-Go Breakfast Program. The goal is for the district identify the best practices for future roll out to other school districts. Plans are in development to implement this type of program at Waukee High School and other secondary schools in WCSD.

It Starts With School Breakfast Campaign

Breakfast is crucial, but millions of kids aren’t eating this important meal. Research shows that healthy students are better students. In an effort to increase access to breakfast for all students, Midwest Dairy Council and Fuel Up to Play 60, the nation’s largest in-school wellness program, with the support of Share Our Strength’s No Kid Hungry campaign and Dean Foods, are launching “It Starts With School Breakfast” campaigns in schools across the Midwest.

The campaign empowers students and families to lead change in their own schools and communities, increase school breakfast awareness and participation and provide resources to help all kids start each day with the fuel they need to help them succeed.

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Waukee, Iowa 50263
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